Built the product organization at a mobile gaming rewards platform, from scratch to a cross-functional team spanning product, data, UI/UX, and monetization.

Shipped or scaled 11 products across iOS, Android, Web, internal/external Content Management Systems, and a partner-facing SDK/API — for multiple GEO expansions including Germany, France, and Japan. Drove ~10x product-led revenue growth by designing the growth model and revenue equation, and architecting the yield management system covering offer ingestion, CPI filtering, reward scaling, RPC-based prioritization. Established biweekly sprint cadence, quarterly Demo Days, analytics framework, and OKR-driven planning where no prior product function existed.

Also led Customer Success from Jun 2024 to Jun 2025, owning direct advertiser relationships alongside CPO duties. Directed KYC and payment compliance workstreams end-to-end — including PayPal's high-risk merchant onboarding. Led the product workstream for the Aonic investment (Sep 2024) — $10M investment with a $70M acquisition option through the end of 2026.

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Continued as strategic advisor following the CPO tenure, supporting select initiatives during a soft transition period. Used this window to go deep on AI product strategy — ML systems, model deployment, evaluation, and the applied questions defining the next generation of consumer platforms.

Founded a wearable VR motion technology company from scratch. Took the product from concept through R&D, prototyping, marketing, manufacturing, and global distribution — exported to 50+ countries.

I designed the overall product architecture, wrote patent specifications, incorporated companies in Turkey and the US, ran a multi-platform crowdfunding campaign that raised ~$153K, negotiated with Silicon Valley VCs, secured multiple government R&D grants, and built a global direct-to-consumer operation — all with a small, talented and remote team.

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Verifone (formerly NYSE: PAY) - Strategic repositioning of Verifone's taxi payment portfolio for the EMEA region, starting with Turkey. The portfolio spanned payment terminals, cloud-based services, in-vehicle safety systems, and a ride-hailing mobile app (Curb). Managed the full product lifecycle — market research, competitive positioning, technical requirements, localization, development, and launch — across both hardware and software for a market with fundamentally different user dynamics than the US or UK.

First dedicated product management role. Owned the product lifecycle for an operational research software company building forecasting, inventory management, routing, and location analytics platforms for banks and enterprise clients. Responsible for product strategy, roadmap, concept development, POC execution, and launch management.