Created and led the product vertical for Richie Games — a mobile gaming rewards platform spanning Android, iOS, web, and SDK products. Established the product function, operating rhythm, analytics framework, and growth model. The team built fraud prevention systems for a real-money rewards ecosystem, expanded the platform across new channels, and designed yield management and monetization systems.

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Founded a wearable VR motion technology company from scratch. Took the product from concept through R&D, prototyping, marketing, manufacturing, and global distribution — exported to 50+ countries.

I designed the overall product architecture, wrote patent specifications, incorporated companies in Turkey and the US, ran a multi-platform crowdfunding campaign that raised ~$153K, negotiated with Silicon Valley VCs, secured multiple government R&D grants, and built a global direct-to-consumer operation — all with a small, talented and remote team.

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Verifone (formerly NYSE: PAY) - Strategic repositioning of Verifone's taxi payment portfolio for the EMEA region, starting with Turkey. The portfolio spanned payment terminals, cloud-based services, in-vehicle safety systems, and a ride-hailing mobile app (Curb). Managed the full product lifecycle — market research, competitive positioning, technical requirements, localization, development, and launch — across both hardware and software for a market with fundamentally different user dynamics than the US or UK.

First dedicated product management role. Owned the product lifecycle for an operational research software company building forecasting, inventory management, routing, and location analytics platforms for banks and enterprise clients. Responsible for product strategy, roadmap, concept development, POC execution, and launch management.

R&D-level technical support for Alcatel-Lucent's telecom clients across the Benelux region — KPN, Orange, and T-Mobile. Specialized in DSL and IP infrastructure. The engineering foundation before transitioning into product management — hands-on experience with the infrastructure layer that underpins every digital product.